What You Need To Know About TikTok Marketing As A Content Creator

 


If you're still unsure whether or not you should create a TikTok account to promote your business or a content creator account, then I’m here to tell you that you really should. I mean if you don’t have an account until now then what are you doing with your business? It’s the age of social media and you should adapt to it one way or another

As we all know (excluding you, ‘cause you know why), TikTok is the fastest-growing social media platform that statisticians have seen thus far. It had 1 billion users in September 2021, with a record of four years since its worldwide launch. As a comparison, it took eight years for both Facebook and Instagram to hit that number.

In the first quarter of 2021, it was the most downloaded app and the highest-grossing non-game app in both the Apple and Google Play stores. This year, it has over 1.677 billion users globally, and 1.1 billion of those are active users monthly as of 2023

So if you’re convinced now, let’s dig into what TikTok marketing is, and how to create your own TikTok business/creator account.

What is TikTok marketing?

TikTok marketing is the action of TikTok usage and its content in promoting your brand and its products or services. You can easily build your online presence through the use of short-form video content that engages your audience and helps show off your business offerings or content creation.

TikTok marketing focuses just on TikTok while social media marketing creates a cohesive strategy for all social media platforms. You’ll want to ensure that the overall messaging on TikTok is similar to all other platforms your brand has a presence on. As most creators do, TikTok content is way different than the ones you’ll publish on other channels. (Though you may end up reusing your TikTok videos for your reels on Instagram, Facebook, and YouTube Shorts to get more viewers.)

How to create a TikTok business account

Before you create a business account on TikTok, you have to know the difference between a TikTok business and a creator account.

  • Here are some of the main differences:
  • Business accounts get access to business tools like ads and analytics
  • Business accounts get limited access to sound clips.
  • Business accounts get the ability to create an e-commerce storefront.
  • Business accounts can use third-party tools to schedule and manage TikTok content.

  • Business accounts can add a website link to their profile.

  • TikTok business accounts don’t have access to the full sound library, but the additional tools far outweigh that.

So these are the steps to create your TikTok business and/or creator account: 

  1.  Download the TikTok app and create a new account

  2. Go to your TikTok profile and tap the hamburger menu in the top right corner

  3. Tap Settings and privacy

  4. Tap Manage account

  5. Tap Switch to Business Account (if you want to have a business account)

  6. Choose the category that best corresponds with your business type

You now have a business profile and can get started optimizing your account to appeal to your target audience.

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