Effective Strategies To Not Run Out Of Content Ideas
Don't get stuck in a rut after releasing a handful of content on every platform. I know we get blank-mind sometimes but don’t worry! This happens to everyone, even experienced content creators. Coming up with new content ideas can be fun at first, but it's easy to lose that spark later on. It's called "content creation burnout," and it can make it harder to think of fresh ideas and stick to your schedule.
In addition, your target audience needs regular, interesting content to stay engaged. So if you're wondering how to come up with content ideas all the time, learn first why you need to freshen up your content.
Content marketing is all about sharing your knowledge, products, and services through different online channels like videos, newsletters, social media, blogs, and podcasts. Having a high-quality content strategy that delivers fresh content can help you in three important ways:
When you regularly update your audience, it helps your business grow and stay visible. Did you know that websites with a blog attract 55% more traffic? That's a lot of people who could be interested in what you have to offer!
People are bombarded with content for about 2.5 hours a day on social media alone. So if you want to keep engaging your audience, you need to deliver new and exciting content. Otherwise, they might lose interest and move on to something else.
Now that you understand the power of fresh content, let's explore 8 ways to come up with new ideas that will never run dry.
Some of the best marketing content answers people's most pressing questions. But how do you find out what questions people are asking? Go where the conversations are happening: on community forums and social media posts.
If you have your own online community, like a Facebook group or a platform like Slack or Circle, that's a great place to identify common questions. You can even ask your members directly by running a poll or starting a discussion. This will give you plenty of potential topics to work with.
If you don't have your own community, you can visit sites like Quora or Reddit to find discussions in your niche. Pay attention to the trending topics and plan your content accordingly.
Remember, it's important to nurture your online community by creating opportunities for your audience to connect with you and with each other. Providing useful content that helps them achieve their goals is key.
Take a look at popular hashtags in your industry to see what people are posting about. Also, keep an eye on your social media analytics to identify high-performing posts, videos, and reels. You can repurpose the most popular ones into other forms of content. For example, if you have a YouTube video that did really well, you could turn it into a newsletter on the same topic.
You can also use your social media insights to learn more about your audience's demographics and tailor fresh content specifically for them. For instance, if a lot of your audience is based in New York, you could write a blog post about the top 10 coffee shops to visit in NYC.
Google tools might seem a little scary at first, but they can actually be really helpful for coming up with new content ideas. Here are some Google tools you can use:
Google Analytics can give you detailed reports on your website traffic. Here are a couple of things you can look at:
Where are my page visitors coming from? You can find this information by going to Acquisition > All Traffic > Channels. This will show you which types of content are bringing the most people to your website. For example, if you find that email is generating a lot of traffic, you might want to focus on creating more content for your newsletters.
Which website content is performing the best? To figure this out, you need to define your goals. Ask yourself what you want to achieve with your content, like more sales or newsletter signups. Then, look at the Goals metrics in Google Analytics to see which content is helping you reach those goals.
If you want some quick and easy content ideas, try using Google Autocomplete. Just type in your topic or keyword in the search bar and see what suggestions come up. These suggestions can give you instant inspiration for your content strategy.
If you want to know how many people are searching for a specific topic, you can use Google Keyword Planner. Just enter your topic and you'll get a list of similar keywords along with their search volumes. This can help you come up with content ideas that people are actually interested in.
Google Trends can show you which topics are currently popular and which regions are searching for them the most. You can also compare different search terms to find the best content idea.
When using Google tools, it's important to know what you want to achieve with your content and plan your research accordingly.
Instead of always coming up with new ideas, you can go back to your old content and see what can be updated and refreshed. Here are some questions to ask yourself before choosing what to refresh:
Is the content evergreen or does it need constant updates? Some content, like a blog about the best budget smartphones of 2021, needs to be updated regularly as new models are released. Other content, like a blog on how to build an email list, can be updated less frequently.
How is the content performing? Use tools like Google Analytics or Google Search Console to analyze your content's performance. If you see that a piece of content that used to do well is starting to decline, it's a good candidate for a refresh.
Instead of always coming up with new ideas for each platform, you can repurpose your existing content. For example, you can turn a blog post into a video or share a snippet of a podcast episode on Instagram stories. This saves you time and allows you to reach different audiences with the same content.
Listening to others in your industry can be exciting and it can also help you come up with new content ideas. When you interview someone, you can create a podcast, a video, or write a blog post about it. This way, you can share their ideas with your audience and they might even share it with their followers too! It's a win-win situation.
Remember, when you're interviewing someone, make sure to listen carefully and let them talk. Don't interrupt or take over the conversation. Also, try to find common interests to make them feel comfortable. And don't forget, that showing vulnerability can help your guest open up and share more.
Surveys are a great way to find out what your audience wants. You can set up an email survey where your subscribers can answer directly within the email. This makes it easy for them to respond. You can even share the survey results to make your audience feel involved.
When creating your survey, keep these things in mind:
- Keep it simple. Even one question can be enough to get the answers you need.
- You don't have to ask for new content ideas directly. You can ask for questions for a Q&A, let people vote on their favorite topics, or ask for testimonials.
- Use the survey as a way to engage with your audience. Make them feel involved and valued.
Email surveys are especially great because they allow you to get insights from people who are already interested in your business. They also help strengthen your relationship with your subscribers.
Keeping an eye on your competitors can give you ideas for your own content. Look at what they're doing and what topics they're talking about. This doesn't mean you should copy them, but it can help you identify gaps in your own content strategy.
Every quarter, do a competitor analysis to see what's trending because by staying aware of your competitors' activities, you can find opportunities to create your own unique and valuable content.
The comments section of your blog can be a goldmine for content ideas. Pay attention to the questions and feedback from your readers. If you notice a question that keeps coming up, it might be a sign that you should write an article about it.
For example, if someone asks a question in the comments and you realize that your article wasn't clear enough on that topic, you can update it to provide more information. This way, you're not only improving your content but also addressing your readers' needs.
So, don't forget to engage with your readers and use their feedback to create more valuable content.
By using these strategies, you'll never run out of fresh content ideas for your blog!
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