Content Creator 101: What Content Sells Best?


There is a ton of content swarming the internet and as a content creator, you have to narrow down what content you will offer to your audience. You can ask your subscribers what type of videos they want and weigh it down if your other followers will also like them. Nevertheless, it all boils down to the quality and your attitude towards the output. So let’s not talk more and let’s answer the question, what type of content sells best?

1. How to or tutorial videos

Here’s our first one, how-to videos. People love to learn new things and improve their skills, hence content that teaches people how to do something is always in high demand. Successful content creators understand that their content needs to resonate with their audience to keep them engaged. One type of content that sells well is how-to or tutorial videos that offer step-by-step instructions on how to do something. This type of content is popular as it can provide the viewer with a tangible skill that they can use immediately.

Tutorials on makeup, art, cooking, or home repairs are excellent examples of how-to content that are in high demand. The key to making successful how-to videos is to offer clear and concise instructions that are easy to follow and visually stimulating

2. Product reviews

Another popular type of content is product reviews. As the popularity of online shopping increases, people rely on product reviews to make informed buying decisions. As more people have started shopping online, the demand for informative product reviews has increased. People want to read or watch reviews before making purchase decisions, as they give an idea of the product's quality, user experience, and reliability.

Furthermore, reviews could be in the form of a video, blog, or social media post that provides an in-depth look at the product, its features, and the user experience. Successful content creators in this niche typically provide honest and unbiased reviews of products, sharing both the positives and negatives of the product, and help potential customers make an informed buying decision.

3. Lifestyle or vlogging videos

People love to follow the lives of others and get a glimpse into their daily routines, travel experiences, and more. Lifestyle content is another type of content that has become extremely popular over the last few years. People love to follow the lives of others, whether it is a celebrity, influencer, or just their friends and family. Vlogs or video blogs offer an intimate look into the daily lives of content creators, showing them undertaking different activities such as traveling to new places, trying new foods, or showcasing their fashion or beauty regime. Successful lifestyle content creators understand the importance of authenticity and spend time building a relationship with their audience, sharing their thoughts, opinions, and experiences through their content.

4. Top lists and countdowns

People love to see their favorite things ranked and compared, whether it's the top 10 best beauty products or the most beautiful travel destinations. Countdown or list videos are an excellent way to keep viewers engaged. People love to watch top ten lists and countdowns, being entertained by the narration and the visual display. These types of videos could vary from a round-up of the best movies of the year, the most popular memes, funniest videos, or the cutest animals. Successful content creators in this niche ensure that their videos are visually appealing, shareable, and have a relatable narrative voice that hooks the viewer from the beginning to the end.

5. Educational content

People are constantly seeking knowledge and information on various topics such as science, history, psychology, and more. Creating educational content that covers these subjects in an engaging way is valuable to many. Finally, educational content is another type of content that sells well. People love to learn new things and stay informed about different topics. Educational content could be in the form of informative blog posts, recorded lectures, live webinars, or even educational comedy and animation videos. Successful content creators in this niche are experts in their respective fields and produce material that is thoroughly researched, accurate, and engaging.

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