Content Creator 101: Welcome To Threads, Twitter’s Competitor

 

“Say more with Threads”, that’s the catchphrase that the Instagram and Facebook creator, Mark Zuckerberg used to hook the online community. On July 5, within 7 hours after its launch, 10 million people joined Threads. It became the most downloaded non-game app on its first day in the past decade and has more than 100 million users. People say that Mark is challenging Elon Musk (Twitter’s Owner and CTO, now rebranded as X) and wants to go beyond what Twitter could offer.

As a comparison, Twitter only allows 280 characters when posting (or tweeting) while Threads has 500 characters long. As a content creator, this would be very beneficial when you’re promoting your brand and your content on the platform. In this fact alone, Meta (Instagram and Facebook company) has one-up X on its character limit game. After Elon Musk bought Twitter last 2022 for $44 billion, users were having a hate campaign against him because of his really awful tweets and how he planned on changing the name from Twitter to X (which all avid Twitter users were furious about).

In relation to that, Threads’ arrival on the scene is a perfect serendipity as Twitter has devolved into a boiling quagmire of disinformation and hate, so they say. Also, Twitter has dialed up the ads and it’s irritating because you’ll see one in every 6 posts. Bot accounts emerged there too, parading around without getting reported. Users can now get verified if they subscribe to a certain plan, so whether you’re a celebrity or not, you’ll get a chance to have the blue check mark next to your Twitter handle.

Here are some things you need to learn about Threads:

Threads has Zero Ads.

Zuckerberg is not thinking about monetization until it reaches 1 billion users. Their approach will be the same as all their products, by the way. They want to make it work first, then see if they can reach that certain goal, then they will start to insert ads.

Instagram and Threads are connected.

The creator made sure that Threads users already have an Instagram account before they register so they can continue using the platform. In this way, it would mitigate the bots on the app and ensure that there is less to no bot activity on Threads. What a win, right?

Verification will be transferred.

If you’re already verified on your Instagram account, it’s gonna be carried over to your Threads account. Also, your followers will get notified if you are on Threads and they will follow you if they want to.

Expanded Conversations.

Since their tagline is “Say more with Threads”, they made justice to it. Threads offer an opportunity to share more comprehensive topics, which allows users to tell richer stories and give more opinions on the topic given.

Better Engagement.

Since you can say more with this app, engaging content in the form of well-written threads keeps readers invested and might persuade them to follow the whole conversation. If you’re a content creator, using Threads is very helpful in promoting your content.

In all fairness, Threads could be the next X. It might need a little to numerous tweaks to fully adapt what the users were accustomed to, but it’s already making huge numbers. Remember that Facebook eliminated MySpace from its throne, Instagram dethroned Snapchat after its launch, and now Threads is here to do the same, all with one mastermind.

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